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Khong Guan

Khong Guan is a traditional biscuits brand in Singapore and has been with us for many generations. In this TVC we needed to raise awareness of the brand, and allow their tradition to continue throughout the younger generation. Hence, the tagline "Unfolding Legacy”. Audience will look at how this brand has followed the country through historic years and occasions. The motion graphics are being stylized in the aim to attract youngsters.